For some time, our country’s collective support of a national blood supply has been dwindling. Statistics show that nearly 60 percent of blood donations come from people over 40. With this in mind, Vitalant looks to inspire the next generation of blood donors, while building lasting relationships with people of all ages. The name Vitalant embodies something vital and full of life, which reflects our donors, patients, customers and employees. With a new brand that is bright, positive and transformational, we can better connect with our audiences to maintain this vital resource for our country.
Donating blood is safe. Sterile, disposable needles and supplies are used once and then properly disposed. You cannot contract any infectious disease by donating blood.
For the past few years, Blood Systems merged with other community blood centers across the country to better serve patients as a national nonprofit organization. It became clear when we had this national footprint that we had an opportunity to reinvent ourselves. Vitalant is a brand new name for all of the blood centers, research institute and laboratory services that encompass our organization. It is not an organization that bought out Blood Systems or its blood centers.
As we embarked on our rebrand we knew we had an opportunity to reinvent ourselves and challenge what people think of when they associate with us. Instead of choosing a descriptive name like our former blood center names, we made a choice to break the mold and be bold. We recognize that blood donation is a big part of what we do, however the impact we have is much bigger than blood. Donors, healthcare partners and employees are transformed by the choice to give blood and safely steward selfless donations to patients across the country. Our name, Vitalant (vye-TAL-ent), embodies something vital and alive. When we break apart “vital” and “-ant” its meaning is something that is characterized by and full of life. The melodic sound of our name is uplifting, energetic and inspiring.
Our blood drive coordinators are a vital link between Vitalant and the community. We welcome an even closer partnership with you as we transform what people think of when they think of blood donation. You will continue to work with your same familiar contact, who will provide you with tools and information for navigating this change together. Thank you for your support!
First, thank you so much for your unwavering commitment to patients across the country. As you know, the need for blood is constant. As Vitalant, you can expect to see the same familiar faces when you visit us. Our presence in the community has not changed. While we realize becoming Vitalant can feel like a big adjustment, our hope is to build more and more supporters like you by connecting people with something bigger than themselves.
The outward conversion to Vitalant began in late 2018 and will continue through 2020. Wherever possible, we planned to convert buildings and vehicles in one community at a time.
We are moving toward a single donor scheduling portal. Until that time, you can visit our homepage (vitalant.org) and by using your zip code, you will be directed to the scheduling system for your area.
A new name does not change our commitment to the communities we have served for so many years or the people who count on us. In fact, our national presence allows us to effectively tap into our network to ensure donations reach the people who need it most. Our donors can expect to see the same professional, community-based staff in all of our centers, and we are committed to ensuring a consistent and seamless experience across all centers and blood drives.
Great! Please contact us at PR@vitalant.org
First, thank you for your partnership in helping us to realize our life-transforming purpose. We realize that our new brand is a big change for blood donors and communities. Please know that nearly two years of strategic planning and research went into this very important decision. That being said, you can always reach out to us to express your opinion. Send us your feedback by completing this form