Blood Systems and its 10 blood donation center brands are now Vitalant.

On Sept. 24, 2018, Blood Systems’ 127 nationwide blood donation centers united as one cohesive brand under the new name Vitalant. The 10 donation center brands that came together were: Blood Centers of the Pacific, BloodSource, Bonfils Blood Center, Central Blood Bank, Community Blood Services, Inland Northwest Blood Center, Lifeblood, LifeShare of Ohio, LifeSource and United Blood Services, in addition to Blood Systems Laboratories, Blood Systems Research Institute and Blood Systems. As our organization grew over the past few years to encompass blood donation centers and specialty services from coast to coast, we embraced the opportunity to combine our capabilities to generate more vital donations and transform more lives.

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History

Founded in 1943, Vitalant comprises one of the nation’s oldest and largest comprehensive transfusion medicine organizations serving communities in 40 states. Our centers welcome more than 780,000 donors who supply 1.8 million donations per year. And thanks to these donors, we are able to support nearly 1,000 hospitals and health care entities throughout the United States, impacting millions of lives.

 

Brand Basics

Our Name

Our name, Vitalant (vye-TAL-ent), embodies something vital and alive. When we break apart “vital” and “-ant” its meaning is something that is characterized by and full of life. The melodic sound of our name is uplifting, energetic and inspiring.

Our Logo

Our new logo is a powerful piece of our brand. Our dynamic “V” monogram logo expresses the concept of transformation. Much like a butterfly taking flight, we strive to make way for wonder for every life we touch.

“There’s a true human element, unlike anything else in medicine or health care. It's the one thing that only people can provide. Blood doesn't know the boundaries of ethnicity or politics; it’s universal.”
— Vitalant employee

Becoming Vitalant

During our exploration, we talked to employees, active donors, potential donors and hospital partners. We quickly realized that becoming Vitalant is much more than our opportunity to transform our organization. For some time, our country’s collective support of a national blood supply has been dwindling. We see a generational gap. Statistics show that nearly 60% of blood donations come from people over 40. As Vitalant, we will inspire the next generation of blood donors, while building lasting relationships with people of all ages.

We will do this by guiding our donors and customers around the barriers they face and by being good stewards of the gift of blood our donors share. We will honor the individuals who interact with us by delivering an elevated experience that allows them to focus on the fact that they are a part of something bigger than themselves.

This type of charity is unlike donating time, money or food. To me donating blood is [a] somewhat spiritual experience. You are giving something that was part of you to help a complete stranger live, and/or be healthy.
— Blood Donor

Our outward transition to Vitalant will last through 2020 as we convert more than 160 locations and nearly 800 vehicles. This includes upgrading infrastructure, in addition to new signage. As a nonprofit, we want to make financial choices that benefit our employees, donors and customers and an extended transition time serves everyone’s best interest.

 

Frequently Asked Questions

For some time, our country’s collective support of a national blood supply has been dwindling. Statistics show that nearly 60 percent of blood donations come from people over 40. With this in mind, Vitalant looks to inspire the next generation of blood donors, while building lasting relationships with people of all ages. The name Vitalant embodies something vital and full of life, which reflects our donors, patients, customers and employees. With a new brand that is bright, positive and transformational, we can better connect with our audiences to maintain this vital resource for our country.
Donating blood is safe. Sterile, disposable needles and supplies are used once and then properly disposed. You cannot contract any infectious disease by donating blood.
For the past few years, Blood Systems merged with other community blood centers across the country to better serve patients as a national nonprofit organization. It became clear when we had this national footprint that we had an opportunity to reinvent ourselves. Vitalant is a brand new name for all of the blood centers, research institute and laboratory services that encompass our organization. It is not an organization that bought out Blood Systems or its blood centers.
As we embarked on our rebrand we knew we had an opportunity to reinvent ourselves and challenge what people think of when they associate with us. Instead of choosing a descriptive name like our former blood center names, we made a choice to break the mold and be bold. We recognize that blood donation is a big part of what we do, however the impact we have is much bigger than blood. Donors, healthcare partners and employees are transformed by the choice to give blood and safely steward selfless donations to patients across the country. Our name, Vitalant (vye-TAL-ent), embodies something vital and alive. When we break apart “vital” and “-ant” its meaning is something that is characterized by and full of life. The melodic sound of our name is uplifting, energetic and inspiring.
Our blood drive coordinators are a vital link between Vitalant and the community. We welcome an even closer partnership with you as we transform what people think of when they think of blood donation. You will continue to work with your same familiar contact, who will provide you with tools and information for navigating this change together. Thank you for your support!
First, thank you so much for your unwavering commitment to patients across the country. As you know, the need for blood is constant. As Vitalant, you can expect to see the same familiar faces when you visit us. Our presence in the community has not changed. While we realize becoming Vitalant can feel like a big adjustment, our hope is to build more and more supporters like you by connecting people with something bigger than themselves.
The outward conversion to Vitalant began in late 2018 and will continue through 2020. Wherever possible, we planned to convert buildings and vehicles in one community at a time.
We are moving toward a single donor scheduling portal. Until that time, you can visit our homepage (vitalant.org) and by using your zip code, you will be directed to the scheduling system for your area.
A new name does not change our commitment to the communities we have served for so many years or the people who count on us. In fact, our national presence allows us to effectively tap into our network to ensure donations reach the people who need it most. Our donors can expect to see the same professional, community-based staff in all of our centers, and we are committed to ensuring a consistent and seamless experience across all centers and blood drives.
Great! Please contact us at PR@vitalant.org.
First, thank you for your partnership in helping us to realize our life-transforming purpose. We realize that our new brand is a big change for blood donors and communities. Please know that nearly two years of strategic planning and research went into this very important decision. That being said, you can always reach out to us to express your opinion. Send us your feedback by completing this form.