National blood services provider Vitalant recently received the Chief Marketer PRO Awards top honor in its health and wellness category for the COVID Rescue Team campaign. The “gold” honor acknowledges excellence in brand activation and promotion marketing.
When COVID-19 became a pandemic in the U.S., plasma from patients who had recovered from the disease called convalescent plasma was a leading treatment for the virus. To collect convalescent plasms from generous volunteer donors, people first had to become aware of the need and be educated about the process.
The COVID Rescue Team campaign was developed with agency partners ForwardPMX, The Honor Roll and T3, a Material Company, to rapidly increase donations and help save lives. The campaign culminated in an integrated marketing and communications effort to reach and connect with those who had recovered from COVID-19 and could potentially help a patient fighting the virus. Read more about the campaign.
“Vitalant appreciates this acknowledgment by Chief Marketer for excellence in pursuit of enhancing the health and wellness of COVID-19 patients during a global pandemic,” said Cliff Numark, chief of marketing and senior vice president of donor services at Vitalant. “Our heartfelt thanks go out to all of the convalescent plasma donors who engaged and responded to help others – they are the heroes of the COVID Rescue Team.”
About the 2021 PRO Awards
For 29 years the PRO Awards has been the world’s leading recognition program for excellence in brand activation and promotion marketing. From buzz campaigns and digital marketing to influencer programs and experiential activations, they are the best campaigns of the year—awarded by a panel of leading brand-side marketers. Over 1,000 entries were submitted from around the globe.
Vitalant (“Vye-TAL-ent”) is the nation’s largest independent, nonprofit blood services provider exclusively focused on providing lifesaving blood and comprehensive transfusion medicine services for about 900 hospitals and their patients across the U.S. Every day, Vitalant needs to collect about 5,300 blood, platelet and plasma donations to help save lives. For more information and to schedule a donation appointment, visit vitalant.org or call 877-25-VITAL (877-258-4825). Follow us on Facebook, Twitter and Instagram.